Blooming Simple

No Deal

Card and flower vase gift packages

Season 12 · Ep 5 OtherAired 17 August 2014

Blooming Simple, the card and flower vase gift packages, landed on the national radar after pitching the dragons in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 10%
Offered equity: £1M
Sought valuation

Patrick Gavin and Chris Bibby faced the dragons in Season 12, Episode 5 in the episode that aired 17 August 2014. Blooming Simple, the card and flower vase gift packages, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 10% equity, putting a £1M valuation on the business.

Blooming Simple couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 12, 20 of 65 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Blooming Simple?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Blooming Simple get a deal on Dragons’ Den?

No. Blooming Simple pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Blooming Simple on?

Blooming Simple appeared in Season 12, Episode 5, which aired 17 August 2014.

How much was Blooming Simple asking for on Dragons’ Den?

The founders asked for £100,000 for 10% of the company, a £1M valuation.

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