Boot Bananas

Deal

Moisture-absorbing shoe deodorisers

Season 22 · Ep 10 Fashion & BeautyAired 3 October 2025

Best known from its Dragons’ Den appearance, Boot Bananas is a moisture-absorbing shoe deodorisers in Season 22, and convinced Steven Bartlett and Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 32%
Offered equity: £625K
Sought valuation: £200K
Deal amount: 32%
Deal equity: £625K
Deal valuation

Phil Osband walked into the Den in Season 22, Episode 10 in the episode that aired 3 October 2025. Boot Bananas, the moisture-absorbing shoe deodorisers, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

On the carpet, the number was £200,000 for a 32% stake, which valued the company at £625K.

Steven Bartlett and Peter Jones teamed up at £200,000 for 32% equity. The deal valued the company at £625K.

Boot Bananas was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Steven Bartlett Peter Jones

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Frequently asked questions

Where can I buy Boot Bananas?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Boot Bananas get a deal on Dragons’ Den?

Yes. Boot Bananas closed a deal for £200,000 in exchange for 32% equity, with Steven Bartlett and Peter Jones.

Which dragon invested in Boot Bananas?

Steven Bartlett and Peter Jones invested in Boot Bananas (£200,000 total as aired).

What season of Dragons’ Den was Boot Bananas on?

Boot Bananas appeared in Season 22, Episode 10, which aired 3 October 2025.

How much was Boot Bananas asking for on Dragons’ Den?

The founders asked for £200,000 for 32% of the company, a £625K valuation.

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