Bound Biographies

No Deal

Life story biographies

Season 7 · Ep 6 OtherAired 19 August 2009

Best known from its Dragons’ Den appearance, Bound Biographies is a life story biographies in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation

Michael Oke walked into the Den in Season 7, Episode 6 in the episode that aired 19 August 2009. Bound Biographies, the life story biographies, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 20% stake, which valued the company at £375K.

The dragons passed, and Bound Biographies left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Bound Biographies was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bound Biographies?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bound Biographies get a deal on Dragons’ Den?

No. Bound Biographies pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Bound Biographies on?

Bound Biographies appeared in Season 7, Episode 6, which aired 19 August 2009.

How much was Bound Biographies asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.