Bra Angel

No Deal

Bra underwire repair kit

Season 7 · Ep 5 OtherAired 12 August 2009

Best known from its Dragons’ Den appearance, Bra Angel is a bra underwire repair kit in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: —
Offered equity: —
Sought valuation

Scott and Laura Dutton walked into the Den in Season 7, Episode 5 in the episode that aired 12 August 2009. Bra Angel, the bra underwire repair kit, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and Bra Angel left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Bra Angel was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Bra Angel?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Bra Angel get a deal on Dragons’ Den?

No. Bra Angel pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Bra Angel on?

Bra Angel appeared in Season 7, Episode 5, which aired 12 August 2009.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.