Brain Fud Drinks
DealNatural Energy Drinks
Brain Fud Drinks, the natural energy drinks, landed on the national radar after pitching the dragons in Season 17, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 30%
- Offered equity
- £167K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Jess and Philip faced the dragons in Season 17, Episode 11 in the episode that aired 22 March 2020. Brain Fud Drinks, the natural energy drinks, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
They came in asking £50,000 in exchange for 30% equity, putting a £167K valuation on the business.
A deal was struck.
Across Season 17, 26 of 69 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Brain Fud Drinks still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Brain Fud Drinks?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Brain Fud Drinks get a deal on Dragons’ Den?
Yes. Brain Fud Drinks closed a deal.
What season of Dragons’ Den was Brain Fud Drinks on?
Brain Fud Drinks appeared in Season 17, Episode 11, which aired 22 March 2020.
How much was Brain Fud Drinks asking for on Dragons’ Den?
The founders asked for £50,000 for 30% of the company, a £167K valuation.
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