Caffeine Bullet

Deal

Caffeine energy chews

Season 19 · Ep 14 OtherAired 7 April 2022

Best known from its Dragons’ Den appearance, Caffeine Bullet is a caffeine energy chews in Season 19, and convinced Peter Jones and StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 25%
Offered equity: £240K
Sought valuation: £60K
Deal amount: 25%
Deal equity: £240K
Deal valuation

David Hellard walked into the Den in Season 19, Episode 14 in the episode that aired 7 April 2022. Caffeine Bullet, the caffeine energy chews, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £60,000 for a 25% stake, which valued the company at £240K.

Peter Jones and StevenBartlett teamed up at £60,000 for 25% equity. The deal valued the company at £240K.

Caffeine Bullet was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Peter Jones£30KStevenBartlett£30K

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Frequently asked questions

Where can I buy Caffeine Bullet?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Caffeine Bullet get a deal on Dragons’ Den?

Yes. Caffeine Bullet closed a deal for £60,000 in exchange for 25% equity, with Peter Jones and StevenBartlett.

Which dragon invested in Caffeine Bullet?

Peter Jones and StevenBartlett invested in Caffeine Bullet (£60,000 total as aired).

What season of Dragons’ Den was Caffeine Bullet on?

Caffeine Bullet appeared in Season 19, Episode 14, which aired 7 April 2022.

How much was Caffeine Bullet asking for on Dragons’ Den?

The founders asked for £60,000 for 25% of the company, a £240K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.