Caffeine Bullet
DealCaffeine energy chews
Best known from its Dragons’ Den appearance, Caffeine Bullet is a caffeine energy chews in Season 19, and convinced Peter Jones and StevenBartlett to invest.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 25%
- Offered equity
- £240K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
David Hellard walked into the Den in Season 19, Episode 14 in the episode that aired 7 April 2022. Caffeine Bullet, the caffeine energy chews, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
On the carpet, the number was £60,000 for a 25% stake, which valued the company at £240K.
Peter Jones and StevenBartlett teamed up.
Caffeine Bullet was one of 59 businesses to pitch in Season 19, where 28 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Caffeine Bullet still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy Caffeine Bullet?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Caffeine Bullet get a deal on Dragons’ Den?
Yes. Caffeine Bullet closed a deal, with Peter Jones and StevenBartlett.
Which dragon invested in Caffeine Bullet?
Peter Jones and StevenBartlett invested in Caffeine Bullet.
What season of Dragons’ Den was Caffeine Bullet on?
Caffeine Bullet appeared in Season 19, Episode 14, which aired 7 April 2022.
How much was Caffeine Bullet asking for on Dragons’ Den?
The founders asked for £60,000 for 25% of the company, a £240K valuation.
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