Colour Me Shave

No Deal

Male-grooming gel

Season 12 · Ep 2 OtherAired 27 July 2014

Best known from its Dragons’ Den appearance, Colour Me Shave is a male-grooming gel in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£65K
Asked for: 35%
Offered equity: £186K
Sought valuation

George and Joan McCrossan walked into the Den in Season 12, Episode 2 in the episode that aired 27 July 2014. Colour Me Shave, the male-grooming gel, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £65,000 for a 35% stake, which valued the company at £186K.

The dragons passed, and Colour Me Shave left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Colour Me Shave was one of 65 businesses to pitch in Season 12, where 20 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Colour Me Shave?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Colour Me Shave get a deal on Dragons’ Den?

No. Colour Me Shave pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Colour Me Shave on?

Colour Me Shave appeared in Season 12, Episode 2, which aired 27 July 2014.

How much was Colour Me Shave asking for on Dragons’ Den?

The founders asked for £65,000 for 35% of the company, a £186K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.