Contentand Calm
DealA backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor
Contentand Calm is a a backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor that got its big break on Dragons’ Den in Season 8, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 23%
- Offered equity
- £348K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Solvej Biddle stepped onto the carpet in Season 8, Episode 9 in the episode that aired 6 September 2010. Contentand Calm, the a backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £80,000 for 23% of the company, an implied valuation of £348K.
A deal was struck.
Season 8 saw 81 pitches, and 17 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Contentand Calm?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Contentand Calm get a deal on Dragons’ Den?
Yes. Contentand Calm closed a deal.
What season of Dragons’ Den was Contentand Calm on?
Contentand Calm appeared in Season 8, Episode 9, which aired 6 September 2010.
How much was Contentand Calm asking for on Dragons’ Den?
The founders asked for £80,000 for 23% of the company, a £348K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
