YU Ubag
DealChildren's backpack and accessories range
Best known from its Dragons’ Den appearance, YU Ubag is a children's backpack and accessories range in Season 10, and convinced Peter Jones and Deborah Meaden to invest.
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From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 30%
- Offered equity
- £200K
- Sought valuation
- £60K
- Deal amount
- 30%
- Deal equity
- £200K
- Deal valuation
Kellie Forbes and Gill Hayward walked into the Den in Season 10, Episode 3 in the episode that aired 23 September 2012. YU Ubag, the children's backpack and accessories range, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
On the carpet, the number was £60,000 for a 30% stake, which valued the company at £200K.
Peter Jones and Deborah Meaden teamed up at £60,000 for 30% equity. The deal valued the company at £200K.
YU Ubag was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy YU Ubag?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did YU Ubag get a deal on Dragons’ Den?
Yes. YU Ubag closed a deal for £60,000 in exchange for 30% equity, with Peter Jones and Deborah Meaden.
Which dragon invested in YU Ubag?
Peter Jones and Deborah Meaden invested in YU Ubag (£60,000 total as aired).
What season of Dragons’ Den was YU Ubag on?
YU Ubag appeared in Season 10, Episode 3, which aired 23 September 2012.
How much was YU Ubag asking for on Dragons’ Den?
The founders asked for £60,000 for 30% of the company, a £200K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
