Rocktails

Deal

Frozen cocktails

Season 10 · Ep 12 Liquor & AlcoholAired 2 December 2012

Rocktails, the frozen cocktails, landed on the national radar after pitching the dragons in Season 10, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 40%
Offered equity: £200K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Naomi Kibble and Helen McAvoy faced the dragons in Season 10, Episode 12 in the episode that aired 2 December 2012. Rocktails, the frozen cocktails, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

They came in asking £80,000 in exchange for 40% equity, putting a £200K valuation on the business.

A deal was struck.

Across Season 10, 21 of 100 pitches ended in a handshake. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Rocktails?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Rocktails get a deal on Dragons’ Den?

Yes. Rocktails closed a deal.

What season of Dragons’ Den was Rocktails on?

Rocktails appeared in Season 10, Episode 12, which aired 2 December 2012.

How much was Rocktails asking for on Dragons’ Den?

The founders asked for £80,000 for 40% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.