Cush'n'Shade

Deal

A fold-away screen that acts as a cushion and sun shade

Season 5 · Ep 4 Sports & OutdoorsAired 5 November 2007

Cush'n'Shade is a a fold-away screen that acts as a cushion and sun shade that got its big break on Dragons’ Den in Season 5, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 40%
Offered equity: £250K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Jamie Jenkinson stepped onto the carpet in Season 5, Episode 4 in the episode that aired 5 November 2007. Cush'n'Shade, the a fold-away screen that acts as a cushion and sun shade, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

The ask was £100,000 for 40% of the company, an implied valuation of £250K.

A deal was struck.

Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Is Cush'n'Shade still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Cush'n'Shade?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cush'n'Shade get a deal on Dragons’ Den?

Yes. Cush'n'Shade closed a deal.

What season of Dragons’ Den was Cush'n'Shade on?

Cush'n'Shade appeared in Season 5, Episode 4, which aired 5 November 2007.

How much was Cush'n'Shade asking for on Dragons’ Den?

The founders asked for £100,000 for 40% of the company, a £250K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.