The Running Mat

Deal

Portable wearable exercise mat and boot-camp business

Season 11 · Ep 2 Sports & OutdoorsAired 18 August 2013

The Running Mat, the portable wearable exercise mat and boot-camp business, landed on the national radar after pitching the dragons in Season 11, and convinced Deborah Meaden and KellyHoppen to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 40%
Offered equity: £125K
Sought valuation: £50K
Deal amount: 40%
Deal equity: £125K
Deal valuation

Donna Kerr-Foley faced the dragons in Season 11, Episode 2 in the episode that aired 18 August 2013. The Running Mat, the portable wearable exercise mat and boot-camp business, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 40% equity, putting a £125K valuation on the business.

Deborah Meaden and KellyHoppen teamed up at £50,000 for 40% equity. The deal valued the company at £125K.

Across Season 11, 15 of 67 pitches ended in a handshake. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Deborah Meaden£25KKellyHoppen£25K

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Frequently asked questions

Where can I buy The Running Mat?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Running Mat get a deal on Dragons’ Den?

Yes. The Running Mat closed a deal for £50,000 in exchange for 40% equity, with Deborah Meaden and KellyHoppen.

Which dragon invested in The Running Mat?

Deborah Meaden and KellyHoppen invested in The Running Mat (£50,000 total as aired).

What season of Dragons’ Den was The Running Mat on?

The Running Mat appeared in Season 11, Episode 2, which aired 18 August 2013.

How much was The Running Mat asking for on Dragons’ Den?

The founders asked for £50,000 for 40% of the company, a £125K valuation.

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