David Schofield

No Deal

Debut self-titled classical album

Season 7 · Ep 6 OtherAired 19 August 2009

David Schofield is a debut self-titled classical album that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 20%
Offered equity: £300K
Sought valuation

Founder David Schofield stepped onto the carpet in Season 7, Episode 6 in the episode that aired 19 August 2009. David Schofield, the debut self-titled classical album, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 20% of the company, an implied valuation of £300K.

No deal. Every dragon declined, and David Schofield walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy David Schofield?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did David Schofield get a deal on Dragons’ Den?

No. David Schofield pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was David Schofield on?

David Schofield appeared in Season 7, Episode 6, which aired 19 August 2009.

How much was David Schofield asking for on Dragons’ Den?

The founders asked for £60,000 for 20% of the company, a £300K valuation.

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