Dusty–The Dusty Springfield Musical

No Deal

Jukebox musical based on Dusty Springfield

Season 7 · Ep 3 OtherAired 29 July 2009

Dusty–The Dusty Springfield Musical is a jukebox musical based on dusty springfield that got its big break on Dragons’ Den in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£250K
Asked for: 25%
Offered equity: £1M
Sought valuation

Founder Josephine Buchon stepped onto the carpet in Season 7, Episode 3 in the episode that aired 29 July 2009. Dusty–The Dusty Springfield Musical, the jukebox musical based on dusty springfield, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £250,000 for 25% of the company, an implied valuation of £1M.

No deal. Every dragon declined, and Dusty–The Dusty Springfield Musical walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 7 saw 72 pitches, and 15 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dusty–The Dusty Springfield Musical?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dusty–The Dusty Springfield Musical get a deal on Dragons’ Den?

No. Dusty–The Dusty Springfield Musical pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Dusty–The Dusty Springfield Musical on?

Dusty–The Dusty Springfield Musical appeared in Season 7, Episode 3, which aired 29 July 2009.

How much was Dusty–The Dusty Springfield Musical asking for on Dragons’ Den?

The founders asked for £250,000 for 25% of the company, a £1M valuation.

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