E Rides

No Deal

Electric scooters and unicycles

Season 18 · Ep 7 ElectronicsAired 13 May 2021

E Rides is a electric scooters and unicycles that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Yingjun Chen and Afeez Kolawole-Alade stepped onto the carpet in Season 18, Episode 7 in the episode that aired 13 May 2021. E Rides, the electric scooters and unicycles, pitched in the Electronics category, one of 26 electronics businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and E Rides walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 69 pitches, and 35 of them closed a deal on air. In the Electronics category overall, roughly 46% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy E Rides?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did E Rides get a deal on Dragons’ Den?

No. E Rides pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was E Rides on?

E Rides appeared in Season 18, Episode 7, which aired 13 May 2021.

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