- 14
- episodes
- 70
- pitches
- 35
- deals
- £1.5M
- disclosed on air
Every pitch from series 18 of Dragons’ Den (2021–2021) — 70 businesses across 14 episodes, 35 of them leaving with an investment. The largest investment of the series went to Positive Birth at £136,000. TejLalvani did the most deals this series, with 9. 70 of the series 18 businesses are still trading.
Episode 1
Aired 1 April 2021 · 5 pitches · 3 deals
No DealIcebloc
Eco-friendly alternative drinking straw preventing overflow of ice
DealMasterpeace
Mindful art classes and painting kits
DealNursem
Skincare product for hands
DealOffblak
Flavoured tea delivery service
No DealSunclipa
Anti-blinding sunglasses for tennis players
Episode 2
Aired 8 April 2021 · 6 pitches · 2 deals
No DealGen!us Brewing
Light craft lager brand
No DealManmower
Grooming aid for beards with design based on lawn-mowers
DealNylah's Naturals
Eco-based hair-care products for afro and curly hair
DealSuper U
Organic foods supplier
No DealUunn
Lens attachment displaying outstanding plaque on teeth
No DealUunn
Lens attachment displaying outstanding plaque on teeth
Episode 3
Aired 15 April 2021 · 5 pitches · 2 deals
No DealDouble Trouble Drinks
Darts themed alcoholic drinks range
DealOpie's Emporium
"All natural" pet treats for dogs
DealTrue Skincare Ltd
Waterless skincare products
No DealWanger Flange
Multi-angle construction brackets
No DealWild AI
Fitness and well-being mobile app for women
Episode 4
Aired 22 April 2021 · 5 pitches · 3 deals
DealCoti Vision
Interchangeable chains for reading glasses
No DealFamily Secret
Asian snacks and cooking ingredients
DealGener 8
Online vouchers in response to data received by advertisers
DealMuscle Ballers Ltd
BackBaller foam roller device
No DealPuffin Box
Socially distanced nightclub
Episode 5
Aired 29 April 2021 · 4 pitches · 2 deals
DealCompare Ethics
Ethical clothing verification platform
No DealPÄRLA Toothpaste Tabs
Toothpaste tablets with recyclable glass jar
DealPeachy Lean
Spandex and nylon gym wear for women
No DealSonghive
Social media app for sharing musical experiences
Episode 6
Aired 6 May 2021 · 5 pitches · 3 deals
No DealLofto Mattic
Automated electric loft ladder
No DealMicrobarbox
Alcohol gift box service
DealNGX
Genetically personalised meal shake
DealNit Not
Hair comb for nits and head lice
DealTrappedinthe Web
Online escape room gaming service
Episode 7
Aired 13 May 2021 · 5 pitches · 3 deals
DealBeach Powder Ltd
Plant and mineral based powder which removes sand from skin
DealBe Nosy Ltd
Breathing device protecting against air pollution
No DealE Rides
Electric scooters and unicycles
No DealForm a light
Motorised temporary remote control lighting
DealWhisky Me
Whisky subscription service.
Episode 8
Aired 20 May 2021 · 5 pitches · 3 deals
No DealBubblebog
Natural toilet in-built cleaning froth
DealOwen Drew
Vegan soy wax candles, eau de parfum fragrances and shampoo collections
No DealUK Sniffer Dogs
Scent detection dog training
DealWillsow Ltd
Plantable books pages made from seeds
DealY Hangry
Private chef hire
Episode 9
Aired 27 May 2021 · 5 pitches · 3 deals
DealEasy Tots
Food trays for babies and infants
DealHome Things
Cleaning tablets used to reduce waste of plastic bottles
DealPuresweet
Sugar free alternatives
No DealTopto Tail Salons
Hair-resistant clothing line for pet care professionals
No DealVitamin Coffee
Vitamin infused coffee
Episode 10
Aired 3 June 2021 · 5 pitches · 1 deal
No DealAir Vest Ltd
Body worn airbag protection
No DealHonest Blends
Plant-based food and health-care products
No DealPrecious Pets Wedding Wheels
Decorated wedding car for dogs
No DealSingle Handed
Rotatable serving trays
DealThe Wriggler
Anti-roll changing mat for babies and infants
Episode 11
Aired 10 June 2021 · 5 pitches · 2 deals
No DealApocalypse Survival Training
Adventure themed fitness app
DealCordina Hair
Heatless hair curling device
No DealMumba Bra
2 hook maternity bras
DealRockstar Spirits
Premium spiced rums
No DealYap Books
Interactive children's reading app
Episode 12
Aired 24 June 2021 · 5 pitches · 2 deals
DealIt's All About Shoes
Recyclable shoe straps
No DealJust A Splash
Range of alcohol pouches for cooking
DealMini First Aid
First aid training kit for children
No DealSophieand Luna London
Floral headwear for special occasions
No DealTone Ally
Teaching device for playing drums
Episode 13
Aired 1 July 2021 · 5 pitches · 3 deals
DealFearneand Rosie
Reduced sugar jams
No DealMy Tree
App tracking carbon-offsets
DealNobu Pet
Pet waste collecting device
DealOcushield
Blue light filtering product for mobile phones
No DealRevos
Device converting regular bikes into E-Ridable
Episode 14
Aired 8 July 2021 · 5 pitches · 3 deals
No DealK'Wors
South African recipe sausages
No DealNuud Gum
Plant based chewing gum
DealOgel
Recyclable building materials for outdoor buildings
DealPositive Birth
Hypnobirthing mobile app
DealThe Workbench London
Custom de1 jewellery service
Dragons’ Den series 18: common questions
How many products were pitched in Dragons’ Den series 18?
70 businesses pitched across 14 episodes of series 18, which aired 2021–2021. 35 of them secured investment.
How many deals were done in series 18?
35 of the 70 pitches ended in a deal, a 50% success rate.
What was the biggest deal in series 18?
Positive Birth, at £136,000 from Touker Suleyman and TejLalvani.
Which dragons were in series 18?
Deborah Meaden, TejLalvani, Peter Jones, Touker Suleyman, Sara Davies invested during series 18.
Are the series 18 businesses still going?
70 of the 70 are still trading. Each product page tracks whether the business is still selling.