Earcandi

No Deal

Moulding caps for earphones

Season 12 · Ep 8 OtherAired 1 February 2015

Earcandi is a moulding caps for earphones that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£40K
Asked for: 10%
Offered equity: £400K
Sought valuation

Founder Lloyd Daley and Steven Freeman stepped onto the carpet in Season 12, Episode 8 in the episode that aired 1 February 2015. Earcandi, the moulding caps for earphones, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £40,000 for 10% of the company, an implied valuation of £400K.

No deal. Every dragon declined, and Earcandi walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Earcandi?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Earcandi get a deal on Dragons’ Den?

No. Earcandi pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Earcandi on?

Earcandi appeared in Season 12, Episode 8, which aired 1 February 2015.

How much was Earcandi asking for on Dragons’ Den?

The founders asked for £40,000 for 10% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.