Extreme Fliers Toys

No Deal

Remote control flying toys

Season 7 · Ep 8 OtherAired 2 September 2009

Best known from its Dragons’ Den appearance, Extreme Fliers Toys is a remote control flying toys in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Vernon Kerswell walked into the Den in Season 7, Episode 8 in the episode that aired 2 September 2009. Extreme Fliers Toys, the remote control flying toys, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

The dragons passed, and Extreme Fliers Toys left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Extreme Fliers Toys was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Extreme Fliers Toys?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Extreme Fliers Toys get a deal on Dragons’ Den?

No. Extreme Fliers Toys pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Extreme Fliers Toys on?

Extreme Fliers Toys appeared in Season 7, Episode 8, which aired 2 September 2009.

How much was Extreme Fliers Toys asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.