Fit Fur Life

Deal

A dog treadmill

Season 5 · Ep 7 Pet ProductsAired 3 December 2007

Fit Fur Life, the a dog treadmill, landed on the national radar after pitching the dragons in Season 5, and convinced JamesCaan to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 50%
Offered equity: £200K
Sought valuation: £100K
Deal amount: 50%
Deal equity: £200K
Deal valuation

Sammy French faced the dragons in Season 5, Episode 7 in the episode that aired 3 December 2007. Fit Fur Life, the a dog treadmill, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.

They came in asking £100,000 in exchange for 50% equity, putting a £200K valuation on the business.

JamesCaan made the deal at £100,000 for 50% equity. The deal valued the company at £200K.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.

JamesCaan£100K

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Frequently asked questions

Where can I buy Fit Fur Life?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fit Fur Life get a deal on Dragons’ Den?

Yes. Fit Fur Life closed a deal for £100,000 in exchange for 50% equity, with JamesCaan.

Which dragon invested in Fit Fur Life?

JamesCaan invested in Fit Fur Life (£100,000 total as aired).

What season of Dragons’ Den was Fit Fur Life on?

Fit Fur Life appeared in Season 5, Episode 7, which aired 3 December 2007.

How much was Fit Fur Life asking for on Dragons’ Den?

The founders asked for £100,000 for 50% of the company, a £200K valuation.

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