Opie's Emporium
Deal"All natural" pet treats for dogs
Best known from its Dragons’ Den appearance, Opie's Emporium is a "all natural" pet treats for dogs in Season 18, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 35%
- Offered equity
- £143K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Dom Hogan walked into the Den in Season 18, Episode 3 in the episode that aired 15 April 2021. Opie's Emporium, the "all natural" pet treats for dogs, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
On the carpet, the number was £50,000 for a 35% stake, which valued the company at £143K.
A deal was struck.
Opie's Emporium was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Opie's Emporium?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Opie's Emporium get a deal on Dragons’ Den?
Yes. Opie's Emporium closed a deal.
What season of Dragons’ Den was Opie's Emporium on?
Opie's Emporium appeared in Season 18, Episode 3, which aired 15 April 2021.
How much was Opie's Emporium asking for on Dragons’ Den?
The founders asked for £50,000 for 35% of the company, a £143K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
