Fridja

Deal

Home appliances retailer, including clothes steamer

Season 13 · Ep 1 Home & LifestyleAired 12 July 2015

Best known from its Dragons’ Den appearance, Fridja is a home appliances retailer, including clothes steamer in Season 13, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£70K
Asked for: 25%
Offered equity: £280K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Ben Fridja walked into the Den in Season 13, Episode 1 in the episode that aired 12 July 2015. Fridja, the home appliances retailer, including clothes steamer, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

On the carpet, the number was £70,000 for a 25% stake, which valued the company at £280K.

A deal was struck.

Fridja was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Fridja?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Fridja get a deal on Dragons’ Den?

Yes. Fridja closed a deal.

What season of Dragons’ Den was Fridja on?

Fridja appeared in Season 13, Episode 1, which aired 12 July 2015.

How much was Fridja asking for on Dragons’ Den?

The founders asked for £70,000 for 25% of the company, a £280K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.