Le Beanock

Deal

A beanbag hammock

Season 1 · Ep 3 Home & LifestyleAired 18 January 2005

Le Beanock, the a beanbag hammock, landed on the national radar after pitching the dragons in Season 1, and convinced RachelElnaugh to invest.

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From the show

The Dragons’ Den pitch

£54K
Asked for: 49%
Offered equity: £110K
Sought valuation: £54K
Deal amount: 49%
Deal equity: £110K
Deal valuation

Tracie Herrtage faced the dragons in Season 1, Episode 3 in the episode that aired 18 January 2005. Le Beanock, the a beanbag hammock, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

They came in asking £54,000 in exchange for 49% equity, putting a £110K valuation on the business.

RachelElnaugh made the deal at £54,000 for 49% equity. The deal valued the company at £110K.

Across Season 1, 8 of 61 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

RachelElnaugh£54K

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Frequently asked questions

Where can I buy Le Beanock?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Le Beanock get a deal on Dragons’ Den?

Yes. Le Beanock closed a deal for £54,000 in exchange for 49% equity, with RachelElnaugh.

Which dragon invested in Le Beanock?

RachelElnaugh invested in Le Beanock (£54,000 total as aired).

What season of Dragons’ Den was Le Beanock on?

Le Beanock appeared in Season 1, Episode 3, which aired 18 January 2005.

How much was Le Beanock asking for on Dragons’ Den?

The founders asked for £54,000 for 49% of the company, a £110K valuation.

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