Gaming Alerts

Deal

Gaming referral website

Season 5 · Ep 2 Tech & SoftwareAired 22 October 2007

Gaming Alerts, the gaming referral website, landed on the national radar after pitching the dragons in Season 5, and convinced Theo Paphitis to invest.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Dragons’ Den products move fast. Names change, packaging changes, and some sell out or get discontinued. The Amazon button checks live price and availability for Gaming Alerts.

From the show

The Dragons’ Den pitch

£200K
Asked for: 30%
Offered equity: £667K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Emmie Matthews and Ed Stevens faced the dragons in Season 5, Episode 2 in the episode that aired 22 October 2007. Gaming Alerts, the gaming referral website, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

They came in asking £200,000 in exchange for 30% equity, putting a £667K valuation on the business.

Theo Paphitis made the deal.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

Theo Paphitis£200K

Is Gaming Alerts still in business?

Read our 2026 update on where the company is now.

Sold on Gaming Alerts?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Gaming Alerts?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gaming Alerts get a deal on Dragons’ Den?

Yes. Gaming Alerts closed a deal, with Theo Paphitis.

Which dragon invested in Gaming Alerts?

Theo Paphitis invested in Gaming Alerts.

What season of Dragons’ Den was Gaming Alerts on?

Gaming Alerts appeared in Season 5, Episode 2, which aired 22 October 2007.

How much was Gaming Alerts asking for on Dragons’ Den?

The founders asked for £200,000 for 30% of the company, a £667K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.