Theo Paphitis Dragons’ Den Deals
Retail magnate, owner of Ryman and Robert Dyas
Theo is one of British retail's best-known operators, owning Ryman, Robert Dyas and lingerie brand Boux Avenue, and a former chairman of Millwall FC. A Dragon across Series 3 to 12, he is sharp on retail, cash flow and turning around tired high-street businesses.
- 20
- on-air deals
- £1.2M
- committed on air
- 19
- still trading
Theo Paphitis has done 20 deals on Dragons’ Den from series 2 through 10. Those deals total £1,191,666 committed on air, across the 20 where the amount was disclosed. The largest single cheque was £200,000, into Gaming Alerts. Home & Lifestyle is where they invest most, with 4 deals. 19 of the businesses they backed are still trading.
Figures are money pledged on air, not personal net worth, and on-air handshakes do not always complete after filming.
Theo Paphitis’s biggest Dragons’ Den investments
- Gaming Alerts£200,000 · series 5
- Foldio£80,000 · series 4
- The Generating Company£80,000 · series 2
- Mix Album£75,000 · series 3
- Square Mile£75,000 · series 2
- Steri Spray£72,500 · series 5
What Theo Paphitis invests in
All Theo Paphitis deals
DealShampooheads
Children's haircare brand
DealPloughcroft Solar
A company that installs solar panels in homes
DealThe Present Club
A website for buying gifts for children
DealBogina Bag
Lightweight, portable toilet
DealWedge Welly
Wellington boots with a wedge
DealValue My Stuff
An online antique valuation service
DealMagic Whiteboard
Portable whiteboard in the form of a roll
DealGuy Portelli Sculpture Studio
Collection of 18 sculptures
DealMagic Pizza
Device designed to eliminate a 'soggy middle'
DealTiny Box
Unique recycled packaging company
DealGaming Alerts
Gaming referral website
DealReestore
Functional pieces of furniture from waste objects
DealSteri Spray
UV Sterilising system for shower heads
DealJPM Eco Logistics
Environmentally friendly haulage company
Deali Teddy
Classic teddy bear with integrated media technology
DealFoldio
Stationery folder that halves size of paper without creasing
DealScentsof Time
Perfumes from historical times which are re-created for today
DealMix Album
Dance download site with digital mixing software
DealSquare Mile
Wireless broadband supplier to UK marinas
The Generating CompanyThe Generating Company
Contemporary circus shows
Theo Paphitis on Dragons’ Den: common questions
How many deals has Theo Paphitis done on Dragons’ Den?
20 on-air deals, across series 2 to 10.
How much has Theo Paphitis invested on Dragons’ Den?
£1,191,666 committed on air across 20 deals where the amount was disclosed. This is money pledged in the Den, not Theo Paphitis's net worth — the two are different, and deals agreed on air do not always complete after filming.
What is Theo Paphitis's biggest Dragons’ Den investment?
£200,000 into Gaming Alerts in series 5.
What kind of businesses does Theo Paphitis invest in?
Mostly home & lifestyle — 4 of their 20 deals. Every category they have backed is listed on this page.
Does Theo Paphitis invest alone or with other dragons?
4 of their 20 deals were solo; the rest were joint investments with other dragons.