Gift Card Converter

No Deal

Website exchanging/purchasing gift cards

Season 5 · Ep 3 Tech & SoftwareAired 29 October 2007

Best known from its Dragons’ Den appearance, Gift Card Converter is a website exchanging/purchasing gift cards in Season 5, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 15%
Offered equity: £533K
Sought valuation

Allan Brown and Simon Jamieson walked into the Den in Season 5, Episode 3 in the episode that aired 29 October 2007. Gift Card Converter, the website exchanging/purchasing gift cards, pitched in the Tech & Software category, one of 76 tech & software businesses to brave the Den across all 21 seasons.

On the carpet, the number was £80,000 for a 15% stake, which valued the company at £533K.

The dragons passed, and Gift Card Converter left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Gift Card Converter was one of 79 businesses to pitch in Season 5, where 15 deals got done. In the Tech & Software category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Gift Card Converter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Gift Card Converter get a deal on Dragons’ Den?

No. Gift Card Converter pitched the dragons but left Season 5 without a deal.

What season of Dragons’ Den was Gift Card Converter on?

Gift Card Converter appeared in Season 5, Episode 3, which aired 29 October 2007.

How much was Gift Card Converter asking for on Dragons’ Den?

The founders asked for £80,000 for 15% of the company, a £533K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.