The Little Loop

Deal

Clothes swapping monthly-subscription website

Season 19 · Ep 4 Tech & SoftwareAired 27 January 2022

The Little Loop, the clothes swapping monthly-subscription website, landed on the national radar after pitching the dragons in Season 19, and convinced Deborah Meaden and StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 25%
Offered equity: £300K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Charlotte Morley faced the dragons in Season 19, Episode 4 in the episode that aired 27 January 2022. The Little Loop, the clothes swapping monthly-subscription website, pitched in the Tech & Software category, one of 82 tech & software businesses to brave the Den across all 22 seasons.

They came in asking £75,000 in exchange for 25% equity, putting a £300K valuation on the business.

Deborah Meaden and StevenBartlett teamed up.

Across Season 19, 28 of 59 pitches ended in a handshake. In the Tech & Software category overall, roughly 41% of pitches have landed a dragon across the show's history.

Deborah Meaden£70KStevenBartlett£70K

Is The Little Loop still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy The Little Loop?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Little Loop get a deal on Dragons’ Den?

Yes. The Little Loop closed a deal, with Deborah Meaden and StevenBartlett.

Which dragon invested in The Little Loop?

Deborah Meaden and StevenBartlett invested in The Little Loop.

What season of Dragons’ Den was The Little Loop on?

The Little Loop appeared in Season 19, Episode 4, which aired 27 January 2022.

How much was The Little Loop asking for on Dragons’ Den?

The founders asked for £75,000 for 25% of the company, a £300K valuation.

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