
Good Wash Day
DealHair towels that reduce friction, frizz and drying time
Good Wash Day is a hair towels that reduce friction, frizz and drying time that got its big break on Dragons’ Den in Season 22, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £20K
- Asked for
- 10%
- Offered equity
- £200K
- Sought valuation
- £20K
- Deal amount
- 10%
- Deal equity
- £200K
- Deal valuation
Founder Carla Saull stepped onto the carpet in Season 22, Episode 8 in the episode that aired 27 February 2025. Good Wash Day, the hair towels that reduce friction, frizz and drying time, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.
The ask was £20,000 for 10% of the company, an implied valuation of £200K.
Sara Davies made the deal at £20,000 for 10% equity. The deal valued the company at £200K.
Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Good Wash Day?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Good Wash Day get a deal on Dragons’ Den?
Yes. Good Wash Day closed a deal for £20,000 in exchange for 10% equity, with Sara Davies.
Which dragon invested in Good Wash Day?
Sara Davies invested in Good Wash Day (£20,000 total as aired).
What season of Dragons’ Den was Good Wash Day on?
Good Wash Day appeared in Season 22, Episode 8, which aired 27 February 2025.
How much was Good Wash Day asking for on Dragons’ Den?
The founders asked for £20,000 for 10% of the company, a £200K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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