Sara Davies Dragons’ Den Deals
Founder of Crafter's Companion, product & e-commerce
Sara built craft-products business Crafter's Companion from her university bedroom into a multi-million-pound global brand. The youngest Dragon when she joined in Series 17, she is the panel's specialist in product development, direct-to-consumer retail and scaling a maker-led brand online.
- 36
- on-air deals
- £1.3M
- committed on air
- 36
- still trading
Across from series 17 through 22, Sara Davies has backed 36 businesses in the Den. Those deals total £1,256,667 committed on air, across the 27 where the amount was disclosed. The largest single cheque was £125,000, into Drynks Unlimited. Other is where they invest most, with 15 deals. 36 of the businesses they backed are still trading.
Figures are money pledged on air, not personal net worth, and on-air handshakes do not always complete after filming.
Sara Davies’s biggest Dragons’ Den investments
- Drynks Unlimited£125,000 · series 17
- Redcote Leisure Ltd£100,000 · series 20
- Grow Sow Simple£80,000 · series 20
- Easy Tots£80,000 · series 18
- Zebedee Any Angle£75,000 · series 21
- Cordina Hair£75,000 · series 18
What Sara Davies invests in
All Sara Davies deals
DealMystery Jersey King
Random football shirts on a monthly subscription
No DealCanine Dip and Dive
Swimming lessons for dogs
DealDig
Plant bed delivery service
DealTiny Explorers
Baby equipment rental service
DealGood Wash Day
Hair towels that reduce friction, frizz and drying time
DealPrsnt
Smartphone app that sends gifts to phone contacts
DealYuv Beauty
Range of hair-dyes
DealBrainspark
Digital education games
DealSnowball Community
Comparison and review app for accessability in facilities
DealSopper Books
Online library of bespoke curated and narrated books
DealScoff Paper
Edible potato-infused gift cards for dogs
DealSibstar
Financial spending for dementia
DealZebedee Any Angle
Non-slip clothes rails
DealSkin
Price comparison app for skin products
DealYard Art UK Ltd
Outdoor art pieces
DealPsychic Sisters
Range of candles, cosmetics and aromatherapy
DealGrow Sow Simple
Biodegradable pods for home-grown herbs and vegetables
DealClear‘n’Collect
Multipurpose garden tool
DealRedcote Leisure Ltd
Micro-campervans and accessories
DealMy Chocolate Shop
Personalised chocolate products
DealMood Bears
Teddy bear brand
DealPeachy Lean
Spandex and nylon gym wear for women
DealTrappedinthe Web
Online escape room gaming service
DealBeach Powder Ltd
Plant and mineral based powder which removes sand from skin
DealWillsow Ltd
Plantable books pages made from seeds
DealEasy Tots
Food trays for babies and infants
DealCordina Hair
Heatless hair curling device
DealMini First Aid
First aid training kit for children
DealOgel
Recyclable building materials for outdoor buildings
DealThe Workbench London
Custom de1 jewellery service
DealTancream
Sun Block and Moisturiser
DealMak Tok
Chilli paste
DealPipe Easy
Pipe Fitting tool
DealDrynks Unlimited
Alcohol-free Drinks
DealNimble
Plant-based Baby Products
DealFliptop
Chair table de1 for care homes
Sara Davies on Dragons’ Den: common questions
How many deals has Sara Davies done on Dragons’ Den?
36 on-air deals, across series 17 to 22.
How much has Sara Davies invested on Dragons’ Den?
£1,256,667 committed on air across 27 deals where the amount was disclosed. This is money pledged in the Den, not Sara Davies's net worth — the two are different, and deals agreed on air do not always complete after filming.
What is Sara Davies's biggest Dragons’ Den investment?
£125,000 into Drynks Unlimited in series 17.
What kind of businesses does Sara Davies invest in?
Mostly other — 15 of their 36 deals. Every category they have backed is listed on this page.
Does Sara Davies invest alone or with other dragons?
20 of their 36 deals were solo; the rest were joint investments with other dragons.