UK · BBC · Season 23 · Episode 5
Phone-call-first dating app.
Aired 26 February 2026 · Pitched by Zaahirah Adam
hati is a dating app built around phone conversations. Zaahirah Adam’s pitch focused on a call-first approach to meeting people; the official site explains the app and its current access options.
Zaahirah Adam asked for £150,000 for 5% equity.
An offer of £150,000 for 30% equity from Steven Bartlett was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.
Electronics
Buildable, repairable children's headphones.
Explore the pitch →An offer of £65,000 for 20% equity from Peter Jones and Jenna Meek was accepted on air. £32,500 for 10% from each investor.
An agreement on the programme does not establish that an investment completed after filming.
Sports & Outdoors
Luxury canvas bell-tent awnings for campervans and caravans.
Explore the pitch →The pitch ended without an investment agreement. Peter Jones invited James to return if the patent is granted; this was not an on-air investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Food & Drink
Fermented and pickled foods including tempeh and kimchi.
Explore the pitch →The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.