Honest Blends

No Deal

Plant-based food and health-care products

Season 18 · Ep 10 OtherAired 3 June 2021

Honest Blends, the plant-based food and health-care products, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Deborah Lockhart faced the dragons in Season 18, Episode 10 in the episode that aired 3 June 2021. Honest Blends, the plant-based food and health-care products, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £50,000 in exchange for 10% equity, putting a £500K valuation on the business.

Honest Blends couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Honest Blends?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Honest Blends get a deal on Dragons’ Den?

No. Honest Blends pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Honest Blends on?

Honest Blends appeared in Season 18, Episode 10, which aired 3 June 2021.

How much was Honest Blends asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.