Icebloc

No Deal

Eco-friendly alternative drinking straw preventing overflow of ice

Season 18 · Ep 1 Green & CleanTechAired 1 April 2021

Icebloc is a eco-friendly alternative drinking straw preventing overflow of ice that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Icebloc listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

—
Asked for: —
Offered equity: —
Sought valuation

Founder Adrian Potter stepped onto the carpet in Season 18, Episode 1 in the episode that aired 1 April 2021. Icebloc, the eco-friendly alternative drinking straw preventing overflow of ice, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Icebloc walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 69 pitches, and 35 of them closed a deal on air. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

Sold on Icebloc?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Icebloc?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Icebloc get a deal on Dragons’ Den?

No. Icebloc pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Icebloc on?

Icebloc appeared in Season 18, Episode 1, which aired 1 April 2021.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.