Island Bakery

No Deal

Organic biscuits bakery

Season 7 · Ep 8 Green & CleanTechAired 2 September 2009

Best known from its Dragons’ Den appearance, Island Bakery is a organic biscuits bakery in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: —
Offered equity: —
Sought valuation

Joe Reade walked into the Den in Season 7, Episode 8 in the episode that aired 2 September 2009. Island Bakery, the organic biscuits bakery, pitched in the Green & CleanTech category, one of 34 green & cleantech businesses to brave the Den across all 21 seasons.

The dragons passed, and Island Bakery left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Island Bakery was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Green & CleanTech category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Island Bakery?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Island Bakery get a deal on Dragons’ Den?

No. Island Bakery pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Island Bakery on?

Island Bakery appeared in Season 7, Episode 8, which aired 2 September 2009.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.