Just A Splash

No Deal

Range of alcohol pouches for cooking

Season 18 · Ep 12 OtherAired 24 June 2021

Just A Splash, the range of alcohol pouches for cooking, landed on the national radar after pitching the dragons in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation

Pia Varma faced the dragons in Season 18, Episode 12 in the episode that aired 24 June 2021. Just A Splash, the range of alcohol pouches for cooking, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 15% equity, putting a £500K valuation on the business.

Just A Splash couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.

Across Season 18, 35 of 70 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Just A Splash?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Just A Splash get a deal on Dragons’ Den?

No. Just A Splash pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Just A Splash on?

Just A Splash appeared in Season 18, Episode 12, which aired 24 June 2021.

How much was Just A Splash asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.