Karuma Innovations

Deal

Child-friendly tablet retail company

Season 10 · Ep 9 Kids & EducationAired 11 November 2012

Karuma Innovations is a child-friendly tablet retail company that got its big break on Dragons’ Den in Season 10, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£150K
Asked for: 25%
Offered equity: £600K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Ashley Sayed stepped onto the carpet in Season 10, Episode 9 in the episode that aired 11 November 2012. Karuma Innovations, the child-friendly tablet retail company, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

The ask was £150,000 for 25% of the company, an implied valuation of £600K.

A deal was struck.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Is Karuma Innovations still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Karuma Innovations?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Karuma Innovations get a deal on Dragons’ Den?

Yes. Karuma Innovations closed a deal.

What season of Dragons’ Den was Karuma Innovations on?

Karuma Innovations appeared in Season 10, Episode 9, which aired 11 November 2012.

How much was Karuma Innovations asking for on Dragons’ Den?

The founders asked for £150,000 for 25% of the company, a £600K valuation.

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