Karuma Innovations
DealChild-friendly tablet retail company
Karuma Innovations is a child-friendly tablet retail company that got its big break on Dragons’ Den in Season 10, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £150K
- Asked for
- 25%
- Offered equity
- £600K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Ashley Sayed stepped onto the carpet in Season 10, Episode 9 in the episode that aired 11 November 2012. Karuma Innovations, the child-friendly tablet retail company, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £150,000 for 25% of the company, an implied valuation of £600K.
A deal was struck.
Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Karuma Innovations?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Karuma Innovations get a deal on Dragons’ Den?
Yes. Karuma Innovations closed a deal.
What season of Dragons’ Den was Karuma Innovations on?
Karuma Innovations appeared in Season 10, Episode 9, which aired 11 November 2012.
How much was Karuma Innovations asking for on Dragons’ Den?
The founders asked for £150,000 for 25% of the company, a £600K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
