Shampooheads

Deal

Children's haircare brand

Season 10 · Ep 2 Kids & EducationAired 16 September 2012

Shampooheads is a children's haircare brand that got its big break on Dragons’ Den in Season 10, and convinced Theo Paphitis and HilaryDevey to invest.

As an Amazon Associate, Dragons' Den Index earns from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Shampooheads listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Geoff and Collette Bell stepped onto the carpet in Season 10, Episode 2 in the episode that aired 16 September 2012. Shampooheads, the children's haircare brand, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

The ask was £75,000 for 20% of the company, an implied valuation of £375K.

Theo Paphitis and HilaryDevey teamed up.

Season 10 saw 100 pitches, and 21 of them closed a deal on air. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Theo Paphitis£38KHilaryDevey£38K

Is Shampooheads still in business?

Read our 2026 update on where the company is now.

Sold on Shampooheads?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Shampooheads?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Shampooheads get a deal on Dragons’ Den?

Yes. Shampooheads closed a deal, with Theo Paphitis and HilaryDevey.

Which dragon invested in Shampooheads?

Theo Paphitis and HilaryDevey invested in Shampooheads.

What season of Dragons’ Den was Shampooheads on?

Shampooheads appeared in Season 10, Episode 2, which aired 16 September 2012.

How much was Shampooheads asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.