Little Hoppaby Sophie
DealEco friendly baby-cot
Little Hoppaby Sophie, the eco friendly baby-cot, landed on the national radar after pitching the dragons in Season 19, and convinced Touker Suleyman to invest.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 45%
- Offered equity
- £167K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Sofie Hepworth faced the dragons in Season 19, Episode 6 in the episode that aired 10 February 2022. Little Hoppaby Sophie, the eco friendly baby-cot, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
They came in asking £75,000 in exchange for 45% equity, putting a £167K valuation on the business.
Touker Suleyman made the deal.
Across Season 19, 28 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Little Hoppaby Sophie still in business?
Read our 2026 update on where the company is now.
Sold on Little Hoppaby Sophie?
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Frequently asked questions
Where can I buy Little Hoppaby Sophie?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Little Hoppaby Sophie get a deal on Dragons’ Den?
Yes. Little Hoppaby Sophie closed a deal, with Touker Suleyman.
Which dragon invested in Little Hoppaby Sophie?
Touker Suleyman invested in Little Hoppaby Sophie.
What season of Dragons’ Den was Little Hoppaby Sophie on?
Little Hoppaby Sophie appeared in Season 19, Episode 6, which aired 10 February 2022.
How much was Little Hoppaby Sophie asking for on Dragons’ Den?
The founders asked for £75,000 for 45% of the company, a £167K valuation.
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