Little Hoppaby Sophie

Deal

Eco friendly baby-cot

Season 19 · Ep 6 OtherAired 10 February 2022

Little Hoppaby Sophie, the eco friendly baby-cot, landed on the national radar after pitching the dragons in Season 19, and convinced Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 45%
Offered equity: £167K
Sought valuation: £100K
Deal amount: 45%
Deal equity: £222K
Deal valuation

Sofie Hepworth faced the dragons in Season 19, Episode 6 in the episode that aired 10 February 2022. Little Hoppaby Sophie, the eco friendly baby-cot, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 45% equity, putting a £167K valuation on the business.

Touker Suleyman made the deal at £100,000 for 45% equity. The deal valued the company at £222K.

Across Season 19, 28 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Touker Suleyman£100K

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Frequently asked questions

Where can I buy Little Hoppaby Sophie?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Little Hoppaby Sophie get a deal on Dragons’ Den?

Yes. Little Hoppaby Sophie closed a deal for £100,000 in exchange for 45% equity, with Touker Suleyman.

Which dragon invested in Little Hoppaby Sophie?

Touker Suleyman invested in Little Hoppaby Sophie (£100,000 total as aired).

What season of Dragons’ Den was Little Hoppaby Sophie on?

Little Hoppaby Sophie appeared in Season 19, Episode 6, which aired 10 February 2022.

How much was Little Hoppaby Sophie asking for on Dragons’ Den?

The founders asked for £75,000 for 45% of the company, a £167K valuation.

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