Product Update
Is Little Hoppaby Sophie Still in Business? (2026 Update)
Is Little Hoppaby Sophie from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Little Hoppaby Sophie today.
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Little Hoppa by Sophie went into the Den with a nursery product designed to grow with a child rather than get outgrown in months, and it came out with a deal from Touker Suleyman. Years on, the brand is not just surviving, it is stocked in major retailers. If you are here to check whether it made it, the short answer is yes.
The Short Answer
Little Hoppa is still in business and still selling. The company runs its own website and its products are stocked by well-known retailers, which for a small baby brand is a meaningful step up from simply keeping a solo online shop alive.
There is no Amazon listing to speak of, so the direct site and named retailers are where to look. For a nursery product brand built by a first-time founder, landing on shelves at recognised retailers years after the pitch is a strong marker of staying power.
The Dragons' Den Pitch
Founder Sophie Hepworth pitched in series 19, episode 6, with an adjustable, eco-friendly baby product built to adapt to a growing child across multiple stages rather than being a single-use item parents replace every few months. She asked for £75,000 in exchange for 45 percent of her business, a large equity stake for a relatively modest ask.
That combination, a smaller cash number against a big slice of ownership, usually means a founder is prioritising getting a deal done and getting the right partner in the room over squeezing every point of equity she can hold onto.
The Deal That Got Done
Touker Suleyman made the deal, and he pushed the numbers further in his own favour than the original ask: £100,000 went in, £25,000 more than requested, for the 45 percent already on the table. Sophie walked out with more cash than she asked for at the equity price she had already offered.
Touker's background in retail and consumer products, built over decades in the rag trade and beyond, made him a sensible partner for a founder trying to get a nursery product from a good idea into retailers' hands at scale.
What Happened After the Cameras Stopped
Baby products live or die on trust. Parents do not experiment lightly with what their child sleeps in, sits in, or bounces in, so a brand needs both a genuinely well-designed product and the retail relationships to get in front of buyers who are inherently cautious.
Little Hoppa cleared both hurdles. Since the deal closed, the brand has expanded its range and picked up retail stockists, moving from a single founder selling online to a company with real distribution. That is the part of the journey that rarely gets any airtime on the show itself, and it is the part that actually decides whether a brand survives.
Why Retail Stockists Matter More Than a Single Deal
A Dragons' Den appearance gives a brand a burst of direct sales and a nice line for the about page, but that burst fades within weeks. What actually keeps a nursery brand alive years later is whether professional buyers at established retailers were convinced enough by the product, independent of the television moment, to put it on their own shelves and stake their own reputation on it.
That is a much higher bar than winning over a home audience for half an hour. Retail buyers test products, check safety certifications, and want proof of reliable supply before committing shelf space. Little Hoppa clearing that bar with recognised stockists is a stronger endorsement of the underlying product than the original television deal ever was on its own.
For parents deciding whether to trust a relatively young brand with something their child will spend hours in, seeing it stocked alongside more established names at a recognised retailer is often the deciding factor, more so than any single television appearance could ever be.
Where Things Stand Now
Recap: Sophie Hepworth pitched in series 19 asking for £75,000 for 45 percent, and Touker Suleyman closed the deal at £100,000 for that same 45 percent stake.
Today Little Hoppa is still trading, selling through its own website and through named retail stockists, with no Amazon presence. For a nursery brand a few years out from its Den appearance, that combination of a live site and real shelf space is about as good a verdict as this format offers.
If you wanted to know whether Little Hoppa survived its moment on television, it did, and it is doing more business now than it was the day it pitched.
Where to buy Little Hoppaby Sophie
Still selling as of 19 January 2026. Check today's price and availability.
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See the full Little Hoppaby Sophie deal breakdown and term sheet →
