London Star Map

No Deal

Tourist transportation for celebrity landmarks

Season 7 · Ep 3 OtherAired 29 July 2009

Best known from its Dragons’ Den appearance, London Star Map is a tourist transportation for celebrity landmarks in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: —
Offered equity: —
Sought valuation

James Bonny and Tim Oberg walked into the Den in Season 7, Episode 3 in the episode that aired 29 July 2009. London Star Map, the tourist transportation for celebrity landmarks, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The dragons passed, and London Star Map left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

London Star Map was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy London Star Map?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did London Star Map get a deal on Dragons’ Den?

No. London Star Map pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was London Star Map on?

London Star Map appeared in Season 7, Episode 3, which aired 29 July 2009.

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