Magnet Ease

No Deal

Magnet golf tees

Season 12 · Ep 6 OtherAired 24 August 2014

Magnet Ease is a magnet golf tees that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Rob Goodman and Nigel Travis stepped onto the carpet in Season 12, Episode 6 in the episode that aired 24 August 2014. Magnet Ease, the magnet golf tees, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Magnet Ease walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Magnet Ease?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Magnet Ease get a deal on Dragons’ Den?

No. Magnet Ease pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Magnet Ease on?

Magnet Ease appeared in Season 12, Episode 6, which aired 24 August 2014.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.