Masquerade.com

No Deal

Personalised cut-out masks

Season 7 · Ep 5 OtherAired 12 August 2009

Best known from its Dragons’ Den appearance, Masquerade.com is a personalised cut-out masks in Season 7, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Chris O'Niall, Dean Walton and Raymond Duffy walked into the Den in Season 7, Episode 5 in the episode that aired 12 August 2009. Masquerade.com, the personalised cut-out masks, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 10% stake, which valued the company at £500K.

The dragons passed, and Masquerade.com left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.

Masquerade.com was one of 72 businesses to pitch in Season 7, where 15 deals got done. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Masquerade.com?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Masquerade.com get a deal on Dragons’ Den?

No. Masquerade.com pitched the dragons but left Season 7 without a deal.

What season of Dragons’ Den was Masquerade.com on?

Masquerade.com appeared in Season 7, Episode 5, which aired 12 August 2009.

How much was Masquerade.com asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.