Matrix RS Ltd

No Deal

Anti-piracy device for sailors

Season 12 · Ep 10 OtherAired 15 February 2015

Matrix RS Ltd is a anti-piracy device for sailors that got its big break on Dragons’ Den in Season 12, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£195K
Asked for: 25%
Offered equity: £780K
Sought valuation

Founder Michael Jay Scott stepped onto the carpet in Season 12, Episode 10 in the episode that aired 15 February 2015. Matrix RS Ltd, the anti-piracy device for sailors, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £195,000 for 25% of the company, an implied valuation of £780K.

No deal. Every dragon declined, and Matrix RS Ltd walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 12 saw 65 pitches, and 20 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Matrix RS Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Matrix RS Ltd get a deal on Dragons’ Den?

No. Matrix RS Ltd pitched the dragons but left Season 12 without a deal.

What season of Dragons’ Den was Matrix RS Ltd on?

Matrix RS Ltd appeared in Season 12, Episode 10, which aired 15 February 2015.

How much was Matrix RS Ltd asking for on Dragons’ Den?

The founders asked for £195,000 for 25% of the company, a £780K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.