UK · BBC · Season 23 · Episode 8
Traditional sweet shop and confectionery.
Aired 20 August 2026 · Pitched by John Gray and Sean Robinson
Mr Swainston’s is a traditional sweet-shop business run by John Gray and Sean Robinson. Its official store lists the confectionery range for viewers looking for the sweets shown in the Den.
John Gray and Sean Robinson asked for £50,000 for 10% equity.
An offer of £50,000 for 20% equity from Jenna Meek was accepted on air. Equity reduces to 12% once investment recouped.
An agreement on the programme does not establish that an investment completed after filming.
Fashion & Beauty
Powder-to-liquid refillable shampoo and conditioner.
Explore the pitch →An offer of £40,000 for 20% equity from Peter Jones and Steven Bartlett and Deborah Meaden and Jenna Meek was accepted on air. 5% equity each for four Dragons.
An agreement on the programme does not establish that an investment completed after filming.
Food & Drink
Spice blends and sari-wrapped spice tins.
Explore the pitch →The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Travel
Group adventure travel.
Explore the pitch →An offer from Steven Bartlett and Deborah Meaden was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.