UK · BBC · Season 23 · Episode 8
Powder-to-liquid refillable shampoo and conditioner.
Aired 20 August 2026 · Pitched by Cicely Coops
Selkie makes refillable shampoo and conditioner supplied as powders that are mixed into liquid. Cicely Coops pitched the haircare business; the official store describes the refill system and products.
Cicely Coops asked for ÂŁ40,000 for 12.5% equity.
An offer of ÂŁ40,000 for 20% equity from Peter Jones and Steven Bartlett and Deborah Meaden and Jenna Meek was accepted on air. 5% equity each for four Dragons.
An agreement on the programme does not establish that an investment completed after filming.
Food & Drink
Traditional sweet shop and confectionery.
Explore the pitch →An offer of £50,000 for 20% equity from Jenna Meek was accepted on air. Equity reduces to 12% once investment recouped.
An agreement on the programme does not establish that an investment completed after filming.
Food & Drink
Spice blends and sari-wrapped spice tins.
Explore the pitch →The pitch ended without an investment agreement.
An agreement on the programme does not establish that an investment completed after filming.
Travel
Group adventure travel.
Explore the pitch →An offer from Steven Bartlett and Deborah Meaden was accepted on air.
An agreement on the programme does not establish that an investment completed after filming.