Mumba Bra

No Deal

2 hook maternity bras

Season 18 · Ep 11 OtherAired 10 June 2021

Mumba Bra is a 2 hook maternity bras that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 15%
Offered equity: £400K
Sought valuation

Founder Elizabeth Morana stepped onto the carpet in Season 18, Episode 11 in the episode that aired 10 June 2021. Mumba Bra, the 2 hook maternity bras, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £60,000 for 15% of the company, an implied valuation of £400K.

No deal. Every dragon declined, and Mumba Bra walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Mumba Bra?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Mumba Bra get a deal on Dragons’ Den?

No. Mumba Bra pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Mumba Bra on?

Mumba Bra appeared in Season 18, Episode 11, which aired 10 June 2021.

How much was Mumba Bra asking for on Dragons’ Den?

The founders asked for £60,000 for 15% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.