Muscle Ballers Ltd

Deal

BackBaller foam roller device

Season 18 · Ep 4 OtherAired 22 April 2021

Muscle Ballers Ltd is a backballer foam roller device that got its big break on Dragons’ Den in Season 18, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 25%
Offered equity: £400K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder Noel Marshall stepped onto the carpet in Season 18, Episode 4 in the episode that aired 22 April 2021. Muscle Ballers Ltd, the backballer foam roller device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £100,000 for 25% of the company, an implied valuation of £400K.

A deal was struck.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Muscle Ballers Ltd?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Muscle Ballers Ltd get a deal on Dragons’ Den?

Yes. Muscle Ballers Ltd closed a deal.

What season of Dragons’ Den was Muscle Ballers Ltd on?

Muscle Ballers Ltd appeared in Season 18, Episode 4, which aired 22 April 2021.

How much was Muscle Ballers Ltd asking for on Dragons’ Den?

The founders asked for £100,000 for 25% of the company, a £400K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.