My Chocolate Shop
DealPersonalised chocolate products
My Chocolate Shop, the personalised chocolate products, landed on the national radar after pitching the dragons in Season 20, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £40K
- Asked for
- 30%
- Offered equity
- £133K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Hamza Shah and Steve Victor faced the dragons in Season 20, Episode 12 in the episode that aired 23 March 2023. My Chocolate Shop, the personalised chocolate products, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
They came in asking £40,000 in exchange for 30% equity, putting a £133K valuation on the business.
Sara Davies made the deal.
Across Season 20, 31 of 59 pitches ended in a handshake. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is My Chocolate Shop still in business?
Read our 2026 update on where the company is now.
Sold on My Chocolate Shop?
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Frequently asked questions
Where can I buy My Chocolate Shop?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did My Chocolate Shop get a deal on Dragons’ Den?
Yes. My Chocolate Shop closed a deal, with Sara Davies.
Which dragon invested in My Chocolate Shop?
Sara Davies invested in My Chocolate Shop.
What season of Dragons’ Den was My Chocolate Shop on?
My Chocolate Shop appeared in Season 20, Episode 12, which aired 23 March 2023.
How much was My Chocolate Shop asking for on Dragons’ Den?
The founders asked for £40,000 for 30% of the company, a £133K valuation.
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