Mystery Jersey King

Deal

Random football shirts on a monthly subscription

Season 22 · Ep 2 Fashion & BeautyAired 16 January 2025

Mystery Jersey King, the random football shirts on a monthly subscription, landed on the national radar after pitching the dragons in Season 22, and convinced Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 15%
Offered equity: £333K
Sought valuation: £50K
Deal amount: 15%
Deal equity: £333K
Deal valuation

Alex Street faced the dragons in Season 22, Episode 2 in the episode that aired 16 January 2025. Mystery Jersey King, the random football shirts on a monthly subscription, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £50,000 in exchange for 15% equity, putting a £333K valuation on the business.

Sara Davies made the deal at £50,000 for 15% equity. The deal valued the company at £333K.

Across Season 22, 32 of 55 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Sara Davies

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Frequently asked questions

Where can I buy Mystery Jersey King?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Mystery Jersey King get a deal on Dragons’ Den?

Yes. Mystery Jersey King closed a deal for £50,000 in exchange for 15% equity, with Sara Davies.

Which dragon invested in Mystery Jersey King?

Sara Davies invested in Mystery Jersey King (£50,000 total as aired).

What season of Dragons’ Den was Mystery Jersey King on?

Mystery Jersey King appeared in Season 22, Episode 2, which aired 16 January 2025.

How much was Mystery Jersey King asking for on Dragons’ Den?

The founders asked for £50,000 for 15% of the company, a £333K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.