Nenya

Deal

Ukrainian fashion brand

Season 22 · Ep 3 Fashion & BeautyAired 23 January 2025

Nenya, the ukrainian fashion brand, landed on the national radar after pitching the dragons in Season 22, and convinced Steven Bartlett and Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 20%
Offered equity: £400K
Sought valuation: £80K
Deal amount: 20%
Deal equity: £400K
Deal valuation

Yanna Smaglo faced the dragons in Season 22, Episode 3 in the episode that aired 23 January 2025. Nenya, the ukrainian fashion brand, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

They came in asking £80,000 in exchange for 20% equity, putting a £400K valuation on the business.

Steven Bartlett and Deborah Meaden teamed up at £80,000 for 20% equity. The deal valued the company at £400K.

Across Season 22, 32 of 55 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Steven Bartlett Deborah Meaden

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Frequently asked questions

Where can I buy Nenya?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Nenya get a deal on Dragons’ Den?

Yes. Nenya closed a deal for £80,000 in exchange for 20% equity, with Steven Bartlett and Deborah Meaden.

Which dragon invested in Nenya?

Steven Bartlett and Deborah Meaden invested in Nenya (£80,000 total as aired).

What season of Dragons’ Den was Nenya on?

Nenya appeared in Season 22, Episode 3, which aired 23 January 2025.

How much was Nenya asking for on Dragons’ Den?

The founders asked for £80,000 for 20% of the company, a £400K valuation.

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