Deborah Meaden Dragons’ Den Deals
Former Weststar Holidays owner, leisure & retail investor
Deborah ran and grew the family leisure business Weststar Holidays before selling her stake for around £33m. A Dragon since Series 3, she is tough but fair, drills hard into the numbers, and has become the panel's go-to backer for sustainable, ethically-run consumer and retail brands.
- 66
- on-air deals
- £2.6M
- committed on air
- 66
- still trading
66 Dragons’ Den pitches have ended with Deborah Meaden investing from series 3 through 22. Those deals total £2,572,167 committed on air, across the 55 where the amount was disclosed. The largest single cheque was £100,000, into My Dish.co.uk. Other is where they invest most, with 14 deals. 66 of the businesses they backed are still trading.
Figures are money pledged on air, not personal net worth, and on-air handshakes do not always complete after filming.
Deborah Meaden’s biggest Dragons’ Den investments
- My Dish.co.uk£100,000 · series 7
- Pro Waste Management Services£100,000 · series 6
- Viper Clip£80,000 · series 17
- Grip It Fixings£80,000 · series 12
- Buggy Boot£80,000 · series 6
- Dock&Bay£75,000 · series 15
What Deborah Meaden invests in
All Deborah Meaden deals
DealNenya
Ukrainian fashion brand
DealSeep
Plastic-free household cleaning solutions
DealOmni
Plant-based pet food
DealSpudos crisps
Gluten free and vegan crisps
DealSnoap HQ
Soap and shampoo dispenser from solid bars
DealKitt Medical
Medical kits for Anaphylaxis
DealPippa Technologies
Temperature sensor for cooking hobs
DealIvee Jobs
Recruitment agency for unemployed women
DealBrainspark
Digital education games
DealHonest Mobile
eSim mobile phone network searches
DealSnowball Community
Comparison and review app for accessability in facilities
DealSopper Books
Online library of bespoke curated and narrated books
DealKerbo Charge
Protective cover for EV charging cables
DealSibstar
Financial spending for dementia
DealPsychic Sisters
Range of candles, cosmetics and aromatherapy
DealThe Dog G 8
Retractable and portable safety gates
DealMood Bears
Teddy bear brand
DealSolar Buddies
Suncream applicator for children
DealKandy Kitchen Creations Ltd
Ingredients packages for soups, rissotos, stews and desserts
DealThe Little Loop
Clothes swapping monthly-subscription website
DealGet Fussy
Refillable deodrant
DealToddle
Vegan gentle skincare for children
DealMarch Muses
Ethnically diverse Christmas decorations
DealMasterpeace
Mindful art classes and painting kits
DealCoti Vision
Interchangeable chains for reading glasses
DealCompare Ethics
Ethical clothing verification platform
DealWhisky Me
Whisky subscription service.
DealHome Things
Cleaning tablets used to reduce waste of plastic bottles
DealRehook
Bicycle tool
DealViper Clip
Fully Insulated Cable Staple
DealVIVIT
Live anatomy and physiology exhibitions with synthetic bodies and animal specimens
DealThe Drinks Bakery
Snacks box containing selections of alcoholic drinks and biscuits.
DealDock&Bay
Beach and travel brand specialising in micro-fibre towel products
DealTell Tails
Costume tails
DealShake Sphere
Range of shaker bottles designed for protein and fitness shakes
DealBoot Buddy
Footwear cleaning product
DealIveson&Sage
Womenswear company
DealMarxman Limited
Wall marking tool
DealLove Keep Create
Keepsake clothing company
DealSync box
Recessed and covered power and AV outlet
DealElla Banks Ltd
Naturally formulated bathtime products for children
DealLatest Free Stuff
Free sample website
DealSwing Patrol London
Swing dancing classes in London
DealSpoon
Breakfast cereal
DealGrip It Fixings
Plasterboard fixings
DealJust For Tiny People
Handcrafted tents and accessories
DealClean Heels Ltd
High heel attachments to prevent sinking in grass and damage to floors
DealZeven Media
Photo-booth rental and sales
DealYee Kwan
East Asian ice cream and sorbet company
DealSeabung
Boat valve maintenance plug
DealThe Running Mat
Portable wearable exercise mat and boot-camp business
DealRem Pods
Small pop-up rooms set up from past decades used to calm people who have dementia
DealYU Ubag
Children's backpack and accessories range
DealBilly+Margot
Ice cream for dogs
DealProper Maid
Homemade cakes with a twist
DealPloughcroft Solar
A company that installs solar panels in homes
DealValue My Stuff
An online antique valuation service
DealMy Dish.co.uk
Online community for sharing recipes with friends and family
DealBuggy Boot
Storage solution for pushchairs
DealMagic Whiteboard
Portable whiteboard in the form of a roll
DealPro Waste Management Services
Construction waste recycling service
Dealyoudoodoll
Personalisable doll
DealReestore
Functional pieces of furniture from waste objects
DealSteri Spray
UV Sterilising system for shower heads
DealJPM Eco Logistics
Environmentally friendly haulage company
DealMix Album
Dance download site with digital mixing software
Deborah Meaden on Dragons’ Den: common questions
How many deals has Deborah Meaden done on Dragons’ Den?
66 on-air deals, across series 3 to 22.
How much has Deborah Meaden invested on Dragons’ Den?
£2,572,167 committed on air across 55 deals where the amount was disclosed. This is money pledged in the Den, not Deborah Meaden's net worth — the two are different, and deals agreed on air do not always complete after filming.
What is Deborah Meaden's biggest Dragons’ Den investment?
£100,000 into My Dish.co.uk in series 7.
What kind of businesses does Deborah Meaden invest in?
Mostly other — 14 of their 66 deals. Every category they have backed is listed on this page.
Does Deborah Meaden invest alone or with other dragons?
23 of their 66 deals were solo; the rest were joint investments with other dragons.