Nuud Gum

No Deal

Plant based chewing gum

Season 18 · Ep 14 OtherAired 8 July 2021

Nuud Gum is a plant based chewing gum that got its big break on Dragons’ Den in Season 18, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Kir Carnie stepped onto the carpet in Season 18, Episode 14 in the episode that aired 8 July 2021. Nuud Gum, the plant based chewing gum, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Nuud Gum walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Nuud Gum?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Nuud Gum get a deal on Dragons’ Den?

No. Nuud Gum pitched the dragons but left Season 18 without a deal.

What season of Dragons’ Den was Nuud Gum on?

Nuud Gum appeared in Season 18, Episode 14, which aired 8 July 2021.

How much was Nuud Gum asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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